From Scratch to 500k+ Views
Full-Scale Production for The Shifted Podcast
OVERVIEW
Building a successful media property from the ground up requires far more than just hitting “record”, it demands an end-to-end multi-platform growth strategy.
For The Shifted Podcast, we took on the role of complete executive producers, managing everything from creative direction inside the engineering booth to full-scale post-production and digital distribution. Over a 9 episode first season, our team handled the end-to-end workflow: scripting promotional trailers, editing long-form episodes, building multi-platform distribution funnels, writing SEO-optimised titles and descriptions, designing high-click-rate thumbnails, and editing high-retention short-form clips.
By turning a single studio recording session into an aggressive, multi-channel content engine, we built a loyal community of over 43,000 cross-platform followers and generated over half a million video views completely from scratch.
CREATIVE APPROACH
360 Degree Media Management: We made sure our clients had a soft life by handling the entire pipeline, from creative directing in the studio to publishing across Spotify, Apple Podcasts, YouTube, TikTok, and Instagram.
Algorithmic Short-Form Architecture: We didn’t just cut random clips; we engineered them for virality. Our strategic editing, punchy pacing, and dynamic captions successfully unlocked platform algorithms, sending one Short skyrocketing to 363,000+ views and another hitting 60,000+ views.
Cohesive Visual & Textual Branding: By pairing custom, high CTR thumbnail designs with compelling copywriting for titles and show notes, we significantly increased organic click through rates and listener retention.
Multi-Funnel Audience Asset: We treated YouTube as a discoverability engine to feed audio platforms, converting casual short-form viewers into dedicated long-form subscribers and podcast downloaders.
SERVICES
Creative direction, production, post-production
RESULTS
Massive Cross-Platform Views: Generated 563,000+ total video views across YouTube long-form and Shorts throughout Season 1.
Viral Breakthroughs: Captured hyper-targeted attention with standalone viral spikes of 363k views and 60k views on breakout short-form content.
Dedicated Audio Listenership: Secured 15,000+ total downloads across Spotify and Apple Podcasts in just nine episodes.
Rapid Community Growth: Built a combined digital footprint of 43,000+ followers from zero (20k on TikTok, 13k on Instagram, and 10k on YouTube).
CREDITS
PROJECT ZERO / confidential collaborators
Mimi and Olgah
FILE: PZ-004
Mimi and Olgah
PODCAST
2026
STATUS: RELEASED
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